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Resume

Charlie Shifflett's online resume covers his years in communications, digital marketing and journalism, in both Washington, D.C. and Beijing, China.

Online Resume

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Communications, Digital Strategy & Visual Storytelling

Digital Management, Inc. (DMI), Copy Writer (Dec 2014-Present)

·       Write and edit help, technical, and marketing content for DMI client website Grants.gov; responsible for working on more than 200 pages of online content, not including release notes and other project documents

·       Write, produce and edit training and marketing videos for DMI client website Grants.gov

·       Help to guide the Grants.gov digital strategy; examples include contributing to the development of a new Twitter strategy and launching a new blog focused on serving the federal grant community

·       Help expand and improve the client’s use of analysis tools for impact measurement, including developing new dashboards and reports for Google Analytics in response to requests from the DATA Act team at the Department of Health and Human Services

·       Work closely with development and delivery teams to identify online communications channels needing new and updated content

 

Five Talents USA, Website and Communications Manager (May 2011-Dec 2014)

·       Responsible for the strategic direction and execution of all online and social media communication efforts

·       Created content for www.FiveTalents.org, including blog posts about Five Talents’ micro-enterprise development projects in Asia, Africa and Latin America, infographics and videos

·       Managed Five Talents’ social media platforms, including Facebook, Twitter, Instagram and Pinterest

·       Designed and produced infographics and videos

·       Produced all newsletters, direct mail appeals and e-mail makreting campaigns

·       Oversaw a 72% increase in website traffic, a 40% increase in online donations, and 127% and 132% increases, respectively, in Twitter and Facebook followers since May 2011

 

Independent Consulting

Housing Initiative Partnership, Consulted on Digital Strategy and Marketing Projects

·       Worked with leadership at Housing Initiative Partnership (HIP) to direct improvements to the organization’s website

·       Developed a multi-platform online content marketing strategy for re-branding and promoting HIP’s “Bounce Back” program and other initiatives

·       Headed up a team to produce HIP’s 15-year anniversary annual report

·       Coached HIP staff members on their use of social media

·       Managed HIP's Google AdWords account

 

Allianz Global Assistance (AGA) China, Consulted on Internal and External Communications Copy

·       Edit corporate communications articles for AGA China’s internal publication, including interviews, employee profiles, and news briefs

·       Edit advertorials for AGA China’s external communications office

·       Consult with Beijing-based staff on English-language translations of e-mails, video scripts and event materials

 

Siemens China, Consulted on Internal and External Communications Copy

·       Edited employee profiles and industry features for Siemens China’s in-house English-language magazine, Siemens Live

·       Wrote slogans for the company’s 2010 Shanghai World Expo advertising campaign

·       Consulted with editors about story headlines and names for new columns

 

Skill Ratings

Reporting & Editing

Washingtonian Magazine, Fact-Checker and Writer (Intern) (Jan 2011-May 2011)

·       Wrote sports stories for Washingtonian.com as well as a short feature on presidential planes for the print magazine’s “Capital Comment” section

·       Fact-checked hundreds of articles and listings

·       Assisted staff writers with research

 

21st Century Weekly / China Daily, Page Editor and Features Writer (Jul 2006-Aug 2010)

·       Managed and edited sports and international briefs pages

·       Covered major stories, including the 2008 Beijing Games and the devastating Sichuan earthquake, and interviewed prominent figures, including former NBA Commissioner David Stern, MLB Executive Joe Torre, and classical pianist Li Yundi

·       Assigned story topics and coached Chinese reporters and contributing writers

·       Blogged about pop music and recorded weekly podcasts