Multimedia Designer & Storyteller

Poetry is Coming: Kit Harington's Incredibly Powerful Recitation of William Blake's 'The Tyger' in a New INFINITI Commercial

Rare is it that a car commercial will take your breath away, except perhaps when the "starting" price is flashed on the screen in an ad's fleeting moments.

But a new INFINITI commercial featuring an incredible recitation of William Blake's famous poem "The Tyger" managed to take mine earlier today.

Blake's famous lines are read by Kit Harington, who plays Jon Snow in HBO's Game of Thrones. Seeing his character climb into the all-new INFINITI Q60 is admittedly a bit jarring. But put Harington behind the wheel on a curvy road with the words of William Blake on his tongue and you forget all about the car's "eye-inspired headlights and double-arch grille":

...And what shoulder, & what art, 
Could twist the sinews of thy heart? 
And when thy heart began to beat, 
What dread hand? & what dread feet?
What the hammer? what the chain, 
In what furnace was thy brain? 
What the anvil? what dread grasp, 
Dare its deadly terrors clasp! 
When the stars threw down their spears
And water'd heaven with their tears: 
Did he smile his work to see? 
Did he who made the Lamb make thee?...

I'm not sure that this makes the commercial particularly successful from a branding standpoint. (I couldn't remember which car company was featured until I Googled "William Blake car commercial".)

However, thanks to Harington's pitch-perfect recitation, poetry gets a rare opportunity to shine in contemporary pop culture.

This is something that all creative writers, particularly poets, can celebrate.

Charlie Shifflett is the author of the forthcoming poetry chapbook Accomplices: Poems, to be published by PressPoem Books on October 18. Pre-order your copy today.