Quartz’s Charming iPhone App Serves Up Economic News with Gifs and Emoji

What if your favorite media outlet distilled news the way a charming friend taps out text messages with text, emoji, and animated gifs?

How would it change your experience as a news consumer?

The excellent global economic news site Quartz is about to find out, having released just such an innovative news app for the iPhone.

With the Quartz app, your news is delivered via an interface that is designed to look like Apple’s Messages app. Stories are broken into tiny snippets – quotations, charts, single sentences, haiku poems, gifs and, yes, colorful emoji. While the app doesn't (yet) allow users to compose their own replies, users can jump to the complete article via a link or "reply" to Quartz by selecting pre-written answers that will either extend the story or move the "conversation" on to another topic.

The app is a fascinating approach both to news writing and visual storytelling, and I can't wait to see how it is received by news consumers in the coming months -- and how it evolves over time.

While I would not want all of my news delivered this way, Quartz's quirky economic stories and solid use of charts are perfect for this chat-like format.

Consumers with a few spare moments will enjoy the interface and may find themselves cracking a smile, as if they were reading a text from a witty friend.

Read more about the app here.   

The flow of a typical "story" in the Quartz app often contains multiple visual elements and lots of charm, like this story about Donald Trump.

The flow of a typical "story" in the Quartz app often contains multiple visual elements and lots of charm, like this story about Donald Trump.